Factor Rocks team

Jonathan Beaton

B2B Marketing & Revenue Growth

I align your marketing, sales and product teams to build pipeline and grow recurring revenue.

New York, United States

About

Jonathan Beaton is a B2B marketing executive with more than 15 years of experience scaling cybersecurity and cloud platforms from early traction through global growth. He has built and led high-performing teams across demand generation, product marketing, brand, and revenue operations, including serving as SVP of Marketing at BlueVoyant, where he helped the business scale from $50M to $200M ARR, and VP of Marketing at IntSights through its acquisition by Rapid7. Jonathan specializes in building efficient, metrics-driven revenue engines, positioning technical products for enterprise buyers, and aligning marketing, sales, and product around pipeline and ARR.

Documented skills & experience

Marketo

Marketing → Marketing Operations → Marketing Automation → Marketo

Jonathan Beaton has extensive Marketo experience and has deployed it multiple times.

Evidence source: user provided · Observed 2026-10-25

★★★★★ · Factor-assigned · 5.0 / 5.0

B2B SaaS Demand Generation

Marketing → Demand Generation → Pipeline Development → B2B SaaS Demand Generation

15+ years in B2B SaaS and cybersecurity marketing, including demand generation and pipeline development.

Evidence source: source supported · Observed 2026-10-25 · Professional source

★★★★★ · Factor-assigned · 5.0 / 5.0

Cybersecurity GTM

Marketing → Product Marketing → Go-to-Market Strategy → Cybersecurity GTM

Professional experience includes cybersecurity product marketing and building go-to-market organizations.

Evidence source: source supported · Observed 2026-10-25 · Professional source

★★★★★ · Factor-assigned · 5.0 / 5.0

B2B Events

Marketing → Field Marketing → Event Marketing → B2B Events

Professional experience includes building field marketing teams and events.

Evidence source: source supported · Observed 2026-10-25 · Professional source

★★★★★ · Factor-assigned · 5.0 / 5.0

Fractional Marketing Leadership

Marketing → Marketing Leadership → Team Building → Fractional Marketing Leadership

Professional About describes building marketing organizations and fractional executive leadership.

Evidence source: source supported · Observed 2026-10-25 · Professional source

★★★★★ · Factor-assigned · 5.0 / 5.0

Stars assigned by Factor, not customer reviews or member self-certification.

Browse Cybersecurity GTM expertiseTeam profileCybersecurity GTM in the New York City Area